Thanks to the extraordinary support of the Italian Ministry for Economic Development and the ICE Agency, the exhibition looks set to hit the water at full throttle with more than 70 journalists and 70 operators and foreign buyers from 29 different countries already confirmed to attend this, one of the world’s benchmark boating events.
The Ministry of Economic Development, ICE – the agency for the promotion abroad and the internationalization of Italian businesses, and the Regione Liguria City of Genoa – have come together to drive this year’s event, recognising its importance as the country’s only show dedicated to pleasure boating. Testimony to the traction the show is gaining is the fact that Pavilion B exhibition space sold out weeks ago.
IBI has become a media partner of for the show, with editor Ed Slack announced as one of the judges for the ADI (Industrial Design Association) Design and Innovation Award to be held the day of Sunday, October 4 in space Bonaldo. IBI will also be reporting and filming from the show.
The Seminar Series has also been given a boost with a series of technical seminars ranging from basic production to product innovation. The themes are designed to make sure that keen boaters and professional visitors to the show have the chance to network and broaden their knowledge and understanding of various equipment and the key issues impacting our industry. Seminars will be taught by leading experts and will address the following topics: electronic components; 3D printing, evolution and possible applications in the marine; surface treatments and painting; legislation; outboard engines (weekend seminars will be dedicated to fans and owners). Closing the seminar programme will be a workshop organized by Porsche Consulting dedicated to marine industry managers, on corporate strategy and business management.
New technical partner: Bonaldo
The seminars will be within the Bonaldo Space, a new area on the ground floor of the pavilion B. Bonaldo, a leader since 1936 in the production of seats and upholstery and furnishing, is the technical partner of the first edition of theSeminar Series. The conference room will be decorated with special items from the Bonaldo collection.
To access the seminar is required to register online at: forumucina.it