Salone Nautico

INTRODUCING BLUE ESSENCE: THE OFFICIAL FRAGRANCE OF THE 62nd GENOA INTERNATIONAL BOAT SHOW

23 August 2022

BLUE ESSENCE is the new official fragrance of the 62nd Genoa International Boat Show. An exclusive perfume created by the young Genoa-based start-up company Euthalia and inspired by the aromas of Genoa, Liguria and the Mediterranean Sea. The fragrance will add another level to the Boat Show experience for professionals and enthusiasts visiting from 22nd to 27th September.

The Genoa International Boat Show is a shining example of Genoese excellence on an international scale. After years of consolidating our partnership, the bond that now unites Euthalia Fragrances, a young Genoa-based company, and the largest event on the Mediterranean is for us a source of great pride and prestige” stated Martino Gavazzi, CEO and Co-Founder of Euthalia Fragrances. “As of this year, the Genoa Boat Show will be the first event in the world to feature its own olfactory brand. It has been such a privilege to be responsible for creating this exclusive fragrance. This is an exciting project, one that started quite some time ago and that has guided us in our pursuit to fine-tune the olfactory identity of the world-class showcase for the Made in Italy brand: an intoxicating fragrance, inspired by the sea and the scents of the Mediterranean, that aims to make the Genoa International Boat Show brand more iconic and exclusive. Starting with this edition, we hope that the experience for visitors coming every year from all over the world will be even more unique and exciting.”

Alessandro Campagna, Sales Manager of I Saloni Nautici: “The Genoa International Boat Show represents a global point of reference and a symbol for all boating and sea enthusiasts. Over the years its brand has become iconic, now able to rely on the participation of the key international brands and on the support of important partners.

Thanks to our renewed collaboration with the young start-up Euthalia, this year’s Boat Show experience will benefit from the official fragrance BLUE ESSENCE, reinforcing the core relationship that brings together the city, the event and the sea. This way, everyone will be able to take home a piece of the sea”.

BLUE ESSENCE, the new official fragrance of the Genoa International Boat Show, will be available at the Euthalia Fragrances stand, located under the tensile structure, and via the online shop. Euthalia Fragrances was founded in 2018 by three young entrepreneurs, Martino and Filippo Gavazzi and Giacomo Bertirotti, with the aim of creating refined fragrances for environment and olfactory experiences. The company’s mission is centred around identifying the perfect combination of innovation, tradition and quality. In 2019 the Genova Profumata event gave the start-up international visibility and in 2022 Euthalia Fragrances produced the olfactory identity of the Milan Cathedral.