Discover the four sectors of the 2020 Genoa Boat show and the Living the Sea area.
Yachts & Superyachts
For those who only settle for the best.
The area is for an ever-growing segment that stands out for its particular target audience and captures the attention of the most demanding clients and all those who are keen on the level of innovation and style at the heart of boating excellence.
For those who see the wind as their partner in adventure.
A broad showcase dedicated to sailing vessels, for those who pursue freedom without losing sight of the quality, innovation and design provided by international producers.
For those who view the sea as passion in motion.
An entire pavilion and all adjacent areas dedicated to showcasing the top international brands for outboard motors, packages, inflatables and a Marina dedicated entirely to water displays.
For those looking to stay one step ahead.
Tech Trade brings the worlds of accessories and components under one roof, that of Pavilion B, aiming to gain the most from the joint market and develop B2B activities.
Living the sea
For those who want to ride the wave.
A large space where visitors will be able to find all recreational boating services, along with those for boating tourism and connected services. Inside, visitors will find the area for trials at sea (sailing and boating sports), the ‘Sea Theatre’ and the Shopping District.
Exhibitors of the Boat Show can make a profit, both in terms of sales and image return. Every person you will meet is a valuable opportunity to build a trusting relationship which begins in Genoa and continues across the world.
- 65% are over 30 years old
- 90% actively experience the sea
- 40% are managers or professionals
- 26,5% come from abroad
- 1,450 are accredited journalists from 30 countries of the world