News
The Boat Show signs two prestigious partnerships with IBI and Porsche Consulting, leading parties in their respective sectors, for an increasingly international event
The Boat Show in Genoa is becoming increasingly important on the international panorama thanks to two prestigious partnerships with IBI, International Boat Industry, the reference magazine for the global nautical industry, and Porsche Consulting, the managerial consulting company owned by the Porsche Group.
“We are especially proud of these two crucial global partnerships that confirm the importance and quality of the Genoa Boat Show, an event based on excellence that improves in terms of content and service year after year, both for visitors and exhibitors” stated Alessandro Campagna, Sales Director for I Saloni Nautici.
The partnership with IBI will give the whole world a chance to discover the very best of the industry on display at the event, thanks to prompt coverage of all the news from Genoa. What is more, the collaboration with Porsche Consulting will give exhibitors the opportunity to take part in a workshop on the diverse business opportunities offered by an evolved approach to the customer experience.
IBI, INTERNATIONAL BOAT INDUSTRY
The Salone Nautico will actually be the only B2C event in Europe to boast a media partnership with IBI, further consolidating the presence of the entire nautical business within the event.
Founded in 1968, the magazine has documented the evolution of the nautical industry from its London HQ ever since, becoming a privileged observer of the sector through its printed magazine and digital newspaper that goes out to the entire nautical world on a daily basis. Over 12,000 contacts in 120 countries, including senior managers and executives, receive the updates and evolutions in the sector every single day.
IBI will not only document the Boat Show and its exhibitors, offering prompt coverage in a dedicated section of its newsletter, but will also be present during the event to catch up on innovations in the sector and the latest news from Genoa. A specific section will also be dedicated to the Boat Show with information on all new products and the wide range of Boat Show activities.
PORSCHE CONSULTING
The Boat Show and Porsche Consulting will organise a unique workshop on Monday 5 October, the final day of the event. It will offer entrepreneurs and industry managers the opportunity to spend the day with the Porsche managers. The Porsche model, today synonymous with intelligent performance, sport and passion for the product, combines tradition and artisanal passion with the efficiency of industrial processes and can now be passed on to industries all around the world.
The objective of the event is to hand on the exceptional business development experience that led to the profitable growth of the Stuttgart Company, blending aspects of strategic vision with the implementary pragmatism of everyday corporate life.
The Porsche Managers will guide participants in Customer Experience thanks to a workshop that will illustrate new opportunities: from the structured deployment of company values to the development of new integrated services, from complete synchronised control of the client/supplier chain to modular management of an increasingly custom product.
Porsche Consulting was founded 20 years ago as part of the redevelopment of the Porsche Group, which based its success on the conception of a new strategy that focused specifically on customer experience, the evolution of the product and excellent processes at every level of the company.
