News
Cranchi Yachts has chosen the Milan Design Week to present Immersio Temporis, an immersive installation signed by visionary designer Christian Grande.
From 7th to 13th April, the historic Palazzo Clerici, in the heart of the Brera Design District, will host this impressive installation that explores the concept of time through a double immersion, physical and metaphorical.
“Our decision to take part at the Milan Design Week is no coincidence,” explained Guido Cranchi, CEO of Cranchi Yachts. “Cranchi Yachts is a company that interprets contemporary design with a constant focus on innovation and aesthetic research. Immersio Temporis represents a significant step towards a vision that goes beyond boatbuilding: it is a celebration of a timeless beauty that goes beyond functionality, and which forms an open dialogue with the public through a visual and sensorial narrative“.
Immersio Temporis is an interpretation of design and boating that transcends temporal boundaries and reinterprets the perception of time, in a sensory experience that fuses beauty, innovation and tradition.
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