Industry news

Azimut Yachts Awarded in China

7 April 2025

A double applause goes to Azimut, which confirmed its position as the brand with the greatest appeal among HNWIs in China by winning the title of Best Innovative Yacht Brand for the second year running, while the Seadeck 7 won the title of Luxury Hybrid Yacht Best New Arrival.

The two major awards were won at the Best of the Best Awards 2025, presented by the Hurun Research Institute based on the results of the Hurun Chinese Luxury Consumer Survey. The awards ceremony was held in Shanghai.

Each year, the Hurun Research Institute, a research centre linked to the Chinese business and lifestyle magazine of the same name and authority in terms of luxury market analysis, analyses the preferences of high-net-worth consumers in China through a survey of 750 HNWIs with an average wealth of CNY 47.5 million (USD 6.5 million) and investable assets of CNY 12 million (USD 1.6 million). Among them, 32 are UHNWIs with assets over CNY 100 million (USD 14 million).

azimutyachts.com