News

on 25 September 2016

in Boat Show, Exhibitor, Partners, Press release

THE MARKET HAS CHOSEN GENOA

THE MARKET HAS CHOSEN GENOA

With 127.190 visitors, the Genoa Boat Show is the one boasting the largest number of visitors in the Mediterranean

Satisfaction was expressed by exhibitors and market operators alike. Starting tomorrow, the focus will already be on the 2017 edition

The 56th edition of the Genoa Boat Show has exceeded even the highest expectations. The optimism that could be felt on the eve of the Show has been replaced by tangible data: more visitors than in 2015, very satisfied exhibitors, more sales in all product categories, and the presence of many Government representatives, bearing witness to their great focus on the marine industry association and on a sector which is not only recovering, but also driving Italy’s economy.

“We are all very satisfied – stated UCINA Confindustria Nautica President, Carla Demaria – the ticket office recorded 127.190 tickets sold, with a 9.2% increase against last year. There were 33,618 foreign visitors, 26.6% of the overall number. These data confirm that the Genoa Boat Show is the one boasting the largest number of visitors in the Mediterranean. The 17.1% growth in the boating industry overall turnover, announced a few days before the Boat Show opening, undoubtedly attracted many visitors and operators. Foreign exhibitors were back this year, at last, because of the recovery in the Italian domestic market, a recovery that involves all product categories, with no exceptions”.

Satisfaction was also expressed by Alessandro Campagna, Genoa Boat Show Sales Manager: “We are already thinking ahead to the 2017 Boat Show. We will work to extensively modify the layout, so as to make the Boat Show even more attractive”.

More than 800 exhibitors took part in the Boat Show, and 1,000 boats were displayed on an area of 180,000 square meters, 100,000 of which in the sea, allowing customers to perform as many as 2,416 sea trials, with a significant increase compared to 2015.

“Genoa remains one of the world’s reference venues for the recreational boating industry” – commented UCINA Confindustria Nautica General Manager Marina Stella – “as well as a leading international and strategic event to promote Made in Italy production”. Thanks to the support of the Italian Minister for Economic Development and the ICE (Institute for Foreign Trade) Agency, 430 registered foreign operators (representatives of shipyard technical departments and sales departments, buyers, international distributors and brokers) were able to take part in B2B meetings and technical workshops organised by the ICE Agency in cooperation with UCINA. 80 foreign companies and 70 Italian ones were involved. Particularly worth noticing was the presence, for the first time in Italy, of a delegation of independent brokers, members of the Florida Yacht Brokers Association, the historic American association boasting over 1,200 members operating in boat sales in one of the most lively markets worldwide.

As for the foreign press mission, journalists from 32 different countries were present at the Show (Australia, Belgium, Brazil, China – Beijing, China – Canton, China – Shanghai, Croatia, Egypt, Finland, France, Germany, Hong Kong, Israel, Lebanon, Malaysia, Montenegro, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovenia, Spain, Taiwan, The Netherlands, Tunisia, Turkey, UAE, Ukraine, UK, USA).

Water sports and all activities related to the Navigar m’è dolce (Sweet Sailing) project were very successful too – here are some numbers reflecting this edition’s success:

– 2,000 form were filled out to take part in the M32 regattas

– 1,000 boys and girls took part in activities with schools

– More than 3,000 children tried the simulator installed at the stand of the Harbour Offices

– 650 SUP trials were performed in the pool

– Over 300 people tried various sea sports

An upward trend was also recorded in the ‘social networks segment’: + 900,000 page views (approximately +30% against 2015), + 360,000 (approximately + 60% against 2015) total visitors, and +245,000 (approximately +40% against 2015) website users. The Boat Show website was visited by users from 174 countries, in 2015 the number of countries was 159.

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Statements:

SANLORENZO – Massimo Perotti

“It was definitely a fruitful Boat Show for Sanlorenzo, who signed four important contracts in Genoa. After a moderately slow start, there was an escalation, especially in the presence of foreigners, who accounted for over 34% of all visitors at our stand”.

ADVANCED YACHTS – Antonella Di Leo

“We were really happy to be taking part in Genoa Boat Show. We were expecting a lively Show, considering the organizers’ hard work, but this edition exceeded our expectations, in terms of both number and quality of the visitors to our stand. The Boat Show has once more proven it is an excellent showcase, where Made-in-Italy products, much envied all over the world, can be promoted at best”.

SUNSEEKER – Jean-Marc Zubovic

“We established some interesting connections and made a few appointments for after the Boat Show, and not just in relation to the boat we had on display here in Genoa. I am happy with the wonderful weather and the very pleasant atmosphere – I think the 2017 Boat Show should be held again in September, which is the perfect timing, after Cannes and before Monaco boat shows. We are very satisfied and can firmly state that taking part in this Show was really worth it”.

BRUNSWICK MARINE – Alessandro Conti

“After the first few days, it was a crescendo. Friday and Saturday really made the difference, and yesterday in particular, based on what I hear, was an extraordinary day, like in the old times. As far as we are concerned, it’s difficult to say – yesterday we had an incredible number of visitors asking for information and brochures, definitely above the average of the last few years”.

FIPA MAIORA – Francesco Guidetti

“It was nice to talk to some Italians making their comeback to boating. Genoa has great potential and a glorious history as the Boat Show venue, leaving it would be a big mistake”.

JEANNEAU ITALIA – Andrea Cragnotti

“Sold out. We have sold all this year’s power boats”

BWA – Fabrice Boyer

“This year we are really happy, attendance at this Boat Show was really impressive. Not only did we see, again, families with their children revive their interest in boating, but many foreigners too were back to the Genoa Boat Show, so this makes us really optimistic”.

C-CATAMARANS – Davide Caroselli

“We were surprised by an attendance I did not expect, not just in terms of numbers, but as regards the high level of visitors. Genoa has allowed us to successfully position a new and innovative product in the world of catamarans”.

FAIRLINE – Carlo Maria Piatti

“Fairline has a long history at the Genoa Boat Show, and even in ‘dark’ years we did our best to have boats on display in the water for our Italian customers. The Italian market is changing, and this year Fairline Italia had three important boats in the water, representing our range”.

RAYMARINE – Carlo Baj

“Except during the first two days, which were a bit quieter, there were really many visitors, from Thursday onwards even more than expected. We are happy, the Boat Show was a success for us: there was more interest, the show in general went well, we have to make it great again”.

SAIM – Marco Donà

“A satisfactory experience, better than expected, both in strictly professional terms and as regards visitors at large. Clearly there is a comeback to medium-small size boats, and this is very good”.

MONTE CARLO YACHTS – Federico Perruccio

“We firmly believe in the Genoa Boat Show, and this edition a very successful one, as one could tell from the piers constantly crowded with sea enthusiasts as well as very experienced customers who have specific needs and came here to change their boat. All this bears witness to the ongoing market recovery. A special feature of this boat showis the opportunity to easily perform sea trials. Genoa is a city that always welcomes visitors with open arms. Our Company has believed in this Boat Show and strongly believes in the Italian market, which is recovering and making us really proud”.